At GRAND, we worked on the rebranding of Nippon Sanso, the fourth-largest industrial gas company in the world. Alongside the new identity, we developed an awareness and learning campaign for internal and external audiences, creating the campaign videos for each of the following phases: Connect, Collaborate, Grow, and Impact.

Each phase had its own purpose, but all shared one goal: to help people know the global brand well enough to carry it forward. So when someone asks why the name, the logo, or the visual identity changed, they don’t just know what changed. They know why it matters.


Role: Art direction and conceptualization