Mel Maarek

Museo Nacional de Artes Decorativas

Rebranding for Museo Nacional de Artes Decorativas a Museum in Madrid, Spain that curates various artifacts from different eras and cultures.


The new visual identity includes a new logo that features a serif typeface with high contrast. In addition some advertising poster for the museums with a new tag line for the museum. Stationary elements such as envelopes, letter templates and and business cards.

Along side the logo there was advertising poster campaign with the concept of “Small details. Grand works of art” and images of some of the artifacts in the museum.

In addition an informative pamphlet layout of the permanent exhibition and its distribution for the public to have a navigated tour.