GTS Talent started as a logo pitch I designed for a client branding project. When the client went another direction, I kept the mark and built a full identity around it, imagined as a model and talent agency. The system pairs the custom logotype with IPA Mincho, a refined serif with an editorial voice. Paired with a bold yet minimal color palette composed by a signature red and deep oxblood, balanced by off-white and black. I carried the identity across brand a model book, business cards, signage and an agency website with image-led layouts and scroll-driven motion.

The biggest challenge was the imagery. With no real client, there were no photoshoots or campaign assets, and for a talent agency the visuals are what drive the visuals forward. Alongside sourcing imagery, I created and generated original editorial photographs and videos, shaping the styling, lighting and mood so everything felt like a real life Modeling and talent agency. Turning a discarded logo into a brand that feels real.

Role: Art Direction, Visual Identity, Web Design, AI Creation